Is your business lacking sales due to the absence of a good writer? A good writer who can update your blog or write sales copies to convert traffic into the leads?
Well, you are not alone in this quest of finding a good writer. Most of the online businesses often are in search of good writers.
Having an engaging content on the website or blog has become the need of the hour for businesses. Here we are not talking about just any content, but high quality and user engaging content written by proficient writers. There are several sources you can tap into, for finding content writers for your business. However, before we look into these sources, first you should understand some of the basic qualities of a good writer.
Which qualities to look out for in a good writer
Proficiency – The writer should be proficient at their craft and must have the ability to create creative and convincing write-ups that can produce positive results for you. After all, you want everything on your business to be result oriented. Don’t you?
Efficiency – A competent professional writer does not only free up your time so that you can concentrate on other matters of business, but also ensure that the work is done in a timely manner. On the other hand, an inexperienced writer will become a liability and distract you from doing your work, which is more crucial.
Creativity – A creative writer can turn a good idea into an excellent one. He will add the creative quotient to the data available and bake it in such a way that will make it stand out in the noise. This will result in more people reading it and responding to it.
Productivity – A productive writer offers value for money and brings in better returns. A most productive writer may not always be the one who charges the lowest fees, but the one who produces the greatest return on investment.
Reliability – A reliable writer is the one on which you can rely to deliver top‐quality products in a timely manner. When a deadline is at stake the reliability of the writer comes in handy.
Now that we have looked at the qualities that you should look out for, while searching for a good writer, let us put some light on how and where you can find such a writer.
How to find a good content writer
Look In-House First: Often there is hidden talent in every organization just waiting to be nurtured. Writing is an area, which does not require any special skill set. A programmer, designer or even a manager can be a good writer. This is why it is always advised to look in-house. You can start by surveying your company resources and find out someone who would be interested in taking upon the new role.
Search for freelancers who write the content you want: If you are not looking to hire someone full time for the job, the other best possible solution would be searching for freelancers on a writer’s marketplace. You not only get a wide array of enthusiastic professionals but can also access their past work to get an idea of their credence. Here is a list of websites to find writers for your online business.
Search via social media: Another popular way to find good writers is via social media. Nowadays, most of the professionals are on social media, engaging with business contacts. Social media platforms like Twitter, LinkedIn, Google+, Quora etc. Offer a viable solution where you can easily find competent writers.
Social advertising: If you do not want to spend a lot of time search for a particular writer, you can opt for social advertising. By doing so, you can have your ads only seen by freelance writers, which is highly beneficial.
Overall, it is not a rocket science to find a good writer these days. With multiple options available as discussed above, finding a good writer is just a walk in the park. However, always ensure to properly analyze the writers beforehand and check their credence.
Let us know your experience of finding & recruiting a writer for your business? Sharing your experience would help many of us to learn from your success & failures.
If you are running a tutorial blog or a blog where you write evergreen content, there is no reason that you should stop promoting your old articles.
I have already shared tips to promote old blog posts, and today I will be talking about one WordPress plugin, which will help you in social media promotion of old blog posts.
Revive old post is a free WordPress plugin which supports Facebook, Twitter, LinkedIn and will automatically share your old posts on these networks.
We will be looking at tweet old posts WordPress plugin, which is a simple to use a plugin for resharing your old blog posts on Twitter, Facebook, LinkedIn, Tumblr & few more social networking sites.
How to use Revive Old Post for Auto-sharing old content:
Revive old post is a simple WordPress plugin, which will let you quickly configure the settings to start sharing your old posts on selected social networking sites.
This plugin has a free & a pro version. The Pro version let you automatically post old updates on multiple social-networking sites. It also offers features such as:
Auto posts images
Use tags or categories as Hashtag
Auto-post from custom post type
The pro version is priced at $59 for personal license & considering this is the only such plugin in the market; the price seems to be ok.
You can check the pricing below:
Once you have set the plugin, it will auto share posts from your blog, after a particular time interval.
I have used others automation tools like Hootsuite, SocialOomph which let us schedule the tweet, but they require manual work.
This plugin will automatically share old post on social media accounts, and you can keep driving decent traffic on your old blog posts.
To use this plugin:
Search for Revive old post, and install activates this plugin.
Go to settings of the plugin
Authenticate it with your Twitter account
Authenticate it with Facebook and LinkedIn
Add hashtag
Share link, share link + body
URL shortener
Prefix or Suffix text
Exclude categories
One feature which I find very handy is post exclude feature. You can exclude any post from being shared using this plugin, which will be helpful to avoid sharing old posts which have lost its value.
All these settings are easy to understand, and if you can easily configure it. Revive old post also let you exclude specific blog posts from auto tweeting. This is useful when you selected certain category but want to exclude specific post. For WordPress blogger, revive old post is a great promotion plugin, and you should start using it now. Do keep a decent time-interval between your shares; else it will annoy your followers.
This plugin also has a pro-version which will let you add multiple Twitter account and auto-share featured images with the post. Adding images with your share will enhance the reachability of your shared content. Here is a video showcased by the creators of this plugin:
Servando: Do you want to learn how to double your Google Adsense Earnings by split testing different ads and placements? Do you think it’s a very time consuming activity? I know both of them are true.
That’s why when I first heard of Ezoic (FREE Ad Tester tool) I decided to contact them and have them explain the features and benefits of using their product (Google Partner Certified).
Quite often I see questions asking how someone can increase ad revenue. The thing is, increasing Adsense revenue is not an exact science. If it was, you can be sure that everyone would be doing it. In actuality, every site is different and will therefore optimize differently. That being said, boosting ad income can be accomplished for everyone through experimentation.
Unfortunately, ad testing is not something easily accomplished on your own. While A/B testing is effective, anyone who’s ever done it knows how cumbersome it can be. When you add other variables it can get even more complicated.
For example… With just 5 ad units there’s potentially over 3000 possible ad combinations. You certainly could try each combination on your own, but why do it when someone else can handle it for you!
With their Ad Tester tool, you can try potentially millions (yes, millions!) of ad combinations and determine which ones best maximize your revenue. Publishers should definitely consider a testing tool like this if they are looking to systematically analyze their ad performance.
It takes almost no work on your end. All you have to do is designate ad sizes and locations that you want the system to test for you. Even better, it costs practically nothing to use. Instead of monthly fees, Ezoic simply collects the revenue from one ad located at the bottom of the page. But with the boosts they’ll be providing, it still turns out to be a win-win all around.
GETTING SET-UP…
Getting set-up too is as easy as 1, 2, 3 too! Full disclosure, there’s actually 4 steps (one which takes a bit longer than the others). That being said, it takes around a half hour to get set-up, and you can be up and testing within the day.
Integrate your site via Cloudflare or name servers (if you don’t already use Cloudflare). You can also elect to add a snippet of code to every page of your site if you don’t have access to your name servers or don’t use Cloudflare.
Set-up Ad Units: 2a) Convert your existing ad units to Ezoic placeholders 2b) Add even more placeholders for testing (more on this later)
Apply to Google’s Ad Exchange: This will give you access to Google’s premium network of CPM ads. With it, you can run more than 3 displays ads within their terms of service. Additionally, it’s a competitive environment where hundreds of different ad networks (including Adsense) bid in real time for each impression on the page.
Turn on the system!
So really, the only technical work required is that is placing the ad units… but no so fast! You can hard-code them into your site, or you can use a new Chrome Extension they’ve made for the less tech-savvy. With the Ezoic Ad Tester extension, you can essentially drag & drop ads all around your site that will then be potential locations for real ads!
Ezoic Ad Tester Extension for Google Chrome
There’s no real issue with going crazy with things. Ezoic doesn’t run more than the allowed amount of Google ads (as long as you do everything right), so there’s no need to worry about potential violations. In fact, as a Google Certified Publishing Partner, they have a team of expertly trained individuals who are willing to help you through the set-up process.
It may not be intuitive, but testing ad positions can lead to great yields. In fact, Ezoic has found that ad positioning can have even more an effect on your revenue than ad quality.
Ezoic uses data to determine which ads perform the best for each page of your site. Not all pages are the same, so why should your ad positions? Using a testing tool like this can help boost ad revenue as much as 250%. Most publishers see 60% or more when testing with Ezoic.
